What The Heck Is Viral Marketing Anyways?

Viral marketing is a exceptionally powerful and well established marketing method. As well as being really cost efficient, viral marketing extends over the long term and if prepared correctly can become a nearly unstoppable momentum.

So what is viral marketing precisely?

Quite simply it is any type of marketing resource that encourage the message to be passed on from person to person – hence the name. A classic example in internet marketing terms is a viral eBook or report. You craft an eBook on something that individuals in your niche will be involved in, and then in the report you position links back to your sites. If the report contains something of significance it’ll be passed on, because individuals will want to share it with others. Your links or advertising contained in the report will be seen for years and years after you originally produced it.

What about additional sorts of viral marketing?

A well-liked thing at the moment is viral videos. You just have to glance at the popularity of sites such as YouTube to see the immense power of video as a method of marketing your enterprise. The same principles apply to viral videos as viral reports – it needs to be something out of the ordinary that individuals will want to share with others. Videos which are amusing, comical, or thought provoking in some way tend to do splendidly. You want to get creative and produce something individuals will want to really spend a few minutes watching.

One more type of viral marketing is email and email signatures. The launch of the email service Hotmail used viral marketing to fantastic effect – at the bottom of each email sent through the service was a link back to where users could sign up themselves. This became extremely successful as more and more individuals used the service to send emails.

In order for viral marketing to be as successful as possible it is vital to actively encourage individuals to pass on your materials. Make it painless for them to do so. If you’re creating a viral report, for instance, a clever strategy is to include a sales page with the report. Other internet marketers can then plug it in and issue it to their customers without having to do a lot of labor.

If you want to learn how to create a viral pdf report visit www.Viral-PDF.com to get a free report detailing the step-by-step process.


4 Replies to “What The Heck Is Viral Marketing Anyways?”

  1. Hi Coby

    I’m a huge fan of viral marketing and know the results it can bring. It seems to be a little ‘out of fashion’ at the moment (especially viral reports) but if it’s a good quality freebie the viral effect will last for literally years. I’ve put out reports 2 or 3 years ago and I still get some traffic from them today.

    Great post



    • Hey Daniel,

      Thanks for stopping by! I got the idea of a viral report from a product I got from you…

      Keep up the good work Dan and stop by anytime!


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