Several years ago, many internet marketers who were building email lists would send out a regularly-scheduled newsletter or “ezine”. Some marketers continue to do this, but it’s not nearly as common as it was in the past. Let’s look at some of the advantages and disadvantages of sending a regular newsletter.
The biggest problem people have with sending regular email newsletters is coming up with content ideas on a regular basis. If you have trouble coming up with topic ideas for your blog or website, you could face the same problem if you write a regular ezine.
There are ways to avoid this however. If you’re a regular on any forums or blogs in your market, you’ll find plenty of ideas by watching for common question from other people. You can do pretty much the same thing by setting up some Google Alerts for keywords in your niche. Watch what is coming through on the alerts, and pick out any topics that you could use for your newsletter.
There are several big advantages to a regular newsletter, however.
For one thing, it gets your subscribers used to seeing your emails on a regular basis. It doesn’t matter if you send an email once a week or once a month, they’re going to get used to receiving it and provided you continue to provide value, they’re going to be more likely to open and read it. This is even more effective when you use some kind of tag in the subject line to identify your email newsletter.
Another big advantage is that you can include both content and ads in the same email. You can promote your own stuff, affiliate offers or even sell advertising space to other marketers.
A third advantage to a regular newsletter is that it forces to you to create content, which you can then repurpose for other things:
- Add it to your blog or your website
- Make it a rebrandable tool for your affiliates to use
- Syndicate it on sites like Squidoo and Hubpages
Don’t be intimidated by having to write a regular newsletter. It’s not as difficult as it might sound, and once you’ve been at it for a few issues you’ll get into a groove where it will just become part of your content creation strategy.
Learn more by watching my list building video course Autoresponder Magic at http://www.AutoresponderMagic.net.