Your List Size Is More Than Just A Numbers Game

If you were under the impression that you needed a large list in order to make money, you were wrong my friend.

There are plenty of marketers who have over 100,000 people on their lists and they don’t convert nearly as well as some others who have just 5,000.

The key is in gaining trust and cultivating a list of loyal subscribers who are waiting for your next email.

Once you have people who trust you – who open every email you send out – then you will begin to see conversions that beat out those high volume lists that have no connection to their audience.

List Numbers Will Rise and Fallemail_hand

Don’t get hung up on checking your subscriber numbers every day. You might have 10,000 people on your list one day and 9,896 the next day. People come and go for a variety of reasons.

Some people just want to opt in to get the freebie that you are offering.

Others want to subscribe to see what your list is all about but simply decide it’s not right for them (don’t take it personally).

Some want to be on your list but their email bounces several times so the email autoresponder system removes them from your list automatically.

If you’re constantly glued to the computer screen checking your stats, you’re going to be wasting time that could be spent getting more valuable subscribers on your list.

Some Have Big Numbers That Don’t Matter

Do you know why many marketers have big lists? It’s because they don’t care how they get those subscribers – and so many of the sign ups are not relevant. They’re constantly trying to beef up their numbers – and there’s a reason for that.

If I’m a marketer who has a list of 100,000 subscribers, that wields a lot of power in some of the inner marketing circles.

I can go out and secure some big Joint Ventures on that single stat alone.

The reason is those marketers often “pimp their list” out to others. It’s a form of subscriber abuse in my opinion, but it’s unfortunately very common, too.

They promote anything that another marketer asks them to – regardless of whether it’s beneficial to their subscribers.

When they have a product ready to launch, they contact a group of other top marketers with big lists – and tout the size of their list as a reciprocal enticement to promote them.

autoresponder magicYou don’t need to engage in back scratching.

Your list may grow slower than these people, but it will convert higher (think 15-35% instead of 3-5% – with almost no refunds, compared to their likely astronomical refund rate).

Now it is a good idea to do an ad swap or cross promo with another marketer under these conditions:

  • Their product is relevant to the topic your subscribers signed up for.
  • It’s priced right. Don’t promote a $5,000 course to a list made up of shoestring-budget newbies.
  • You get something in return. Your benefit could be: monetary commission, a swap to help build your list, or even personal satisfaction of just recommending something to your followers that you know will help them!

Subscribers talk, believe it or not. There have been many marketers who have fallen out of favor with the public.

I bet that you have heard of at least one marketer who put out a stellar product – something maybe you yourself bought and LOVED – only to be hit by recurring spam promotions on a day-in-day-out basis?

You may have opted out quickly – and that marketer lost his ability to recommend future products as an affiliate, or even his own stellar creations. What a waste!

So remember, when it comes to list building it’s not always just a numbers game.

If you want to learn more about building a list then I recommend you check out Autoresponder Magic now by visiting


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Coby Wright

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